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SEO Contract Sample: A Guide to Creating a Contract That Works for You

When it comes to hiring an SEO professional, one of the most important things is making sure you have a contract that outlines all of the services they will perform, as well as how much they will be paid and for how long. Having a clear and concise SEO contract can save you time, money, and headaches down the line.

To help you get started, we’ve put together a sample SEO contract that you can use as a guide when creating your own. Keep in mind that every business and SEO professional is different, so you may need to make adjustments to this template to fit your specific needs.


The introduction of your contract should include basic information, such as the names of the parties involved, the date the contract will be effective, and the scope of the agreement.

Sample introduction:

This agreement (“Agreement”) is entered into by and between [Your Business Name] (“Client”), with its principal place of business at [Your Address], and [SEO Professional Name] (“Provider”), with its principal place of business at [Provider Address]. The Agreement shall be effective as of [Effective Date] and shall continue until [End Date] unless earlier terminated as provided herein. The Provider agrees to provide SEO services to the Client as outlined in this Agreement.

Services to be Provided

The next section of your contract should outline the specific services that the SEO professional will be performing for you. This can include anything from keyword research and content creation to backlink building and website optimization.

Sample services section:

Provider agrees to provide the following services to Client:

1. Keyword research to identify relevant and high-traffic keywords for Client’s website.

2. On-page optimization of Client’s website, including title tags, meta descriptions, and internal linking.

3. Content creation and optimization, including blog posts, articles, and infographics.

4. Backlink building to improve website authority and search rankings.

5. Monthly reporting and analytics to track progress and identify areas for improvement.


The compensation section of your contract should specify how much you will be paying the SEO professional for their services, as well as when and how payments will be made. You may choose to pay in a lump sum or in monthly installments.

Sample compensation section:

Client agrees to pay Provider [Total Contract Amount] for the services outlined in this Agreement. Payment will be made in monthly installments of [Monthly Payment Amount] due on the [Payment Due Date] of each month. Payment must be made in full and on time for Provider to continue providing services.

Term and Termination

The term and termination section of your contract should outline how long the agreement will be in effect and under what circumstances it can be terminated, such as by mutual agreement, breach of contract, or failure to meet performance standards.

Sample term and termination section:

This Agreement shall continue until [End Date] unless earlier terminated by mutual agreement of the parties. Either party may terminate this Agreement for breach of contract if the other party fails to perform any material obligation hereunder and such breach is not cured within [Time to Cure Breach] days of receipt of written notice of the breach. Either party may terminate this Agreement for any reason upon [Notice Period] days’ written notice to the other party.


The confidentiality section of your contract should address how confidential information will be handled, such as client lists, trade secrets, and intellectual property.

Sample confidentiality section:

Provider agrees to hold all confidential information of Client in strict confidence and use such information solely for the purpose of performing services under this Agreement. Provider will not disclose any confidential information to any third party without Client’s prior written consent.


Creating an SEO contract is an important step in ensuring that you get the services you need while protecting your business interests. With this sample contract as a guide, you can create an agreement that works for you and your SEO professional. Remember to review and update the contract periodically to reflect changes in your business needs and goals.